Description
VOLUME I
HOW TO WRITE THE BUSINESS LETTER:
24 chapters on preparing to write the letter and finding the proper viewpoint;
- how to open the letter
- present the proposition convincingly
- make an effective close
- how to acquire a forceful style and inject originality
- how to adapt selling appeal to different prospects and get orders by letter—
proved principles and practical schemes illustrated by extracts from
217 actual letters
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